Knowing how to perform a treatment and knowing how to fill a diary with it are genuinely two different skills. Most suppliers only ever sell you the first.
Every Contour machine comes with one-to-one coaching from beauty business coach Katie Godfrey — a package worth £1,200, included rather than sold separately.
Katie is an award-winning beauty business coach who works with salon and clinic owners on the commercial side of the job — pricing, marketing, packaging treatments, and getting a new service booked rather than admired.
She is not part of Contour Group. She is an independent coach we work with, which is rather the point: you get someone whose job is your business, not our machines.
If you would like to see how she works before you commit to anything, her own site is kgbusinessmentor.com.
A growth plan built around your clinic, your goals and the services you already run — not a template handed to everybody.
Step by step, what to do and when, from launching the treatment through to building a steady base of returning clients.
The practical marketing and pricing side: how to introduce the treatment, what to charge, and how to package it so a course looks like the sensible choice.
Here is the pattern we kept seeing. A salon buys an expensive device, someone spends an afternoon showing them which buttons to press, and then it sits in the corner of a room with nothing in the diary against it.
The machine was rarely the problem. Everything that was supposed to happen next was. That gap is what the coaching fills — not the technology, the commercial side of putting a new treatment in front of people.
More than the technology. Katie’s package covers how to market, price and package the treatment — the part that decides whether it gets booked.
Step-by-step guidance on introducing the treatment and building bookings, so you are not working it out alone in the first month.
Support, tools and mentorship so you and your team can offer the treatment properly from the day the machine arrives.
What established clinics do differently on pricing, packaging and positioning — from someone who works across a great many of them.
It comes with the machine at no additional charge. The same package is sold separately at £1,200, so that is what it is worth — but you are not invoiced for it as part of the purchase.
The strategy call is usually arranged around delivery, so the plan is ready when the machine is. The roadmap then runs across the following six months.
No. It is built around launching a new treatment, which is a specific problem whether you have been open six months or sixteen years. Experienced owners tend to use the call to pressure-test pricing rather than start from scratch.
Yes, and sometimes that is the better call — whoever actually controls the diary and the pricing tends to get most out of it.
Yes — the marketing and mentoring package is available on its own if the coaching is what you are after rather than the equipment.
No. Coaching is the commercial side. You also get machine training from us and a VTCT qualification through SKIN13 — all three are explained here.
Tell us what you already offer and what you are thinking of adding, and we will talk through what the first six months would realistically involve — including how much of your own time it takes.
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